Maggie Wolff
Data Scientist focused on Product Analytics currently in the Travel Tech industry.
About Me
My current work focuses on product analytics and typically includes advanced analysis, A/B (hypothesis) testing, predictive modeling, and defining new metrics. Recently I looked at the impact of user effort on business outcomes. I also enjoy mentoring and knowledge sharing with colleagues and others in the industry.
I’m currently working in the travel tech industry analyzing user experiences for a corporate travel booking platform. I have an MS in Data Science (plus that BA in Communication). I’m an ambassador for Women in Data Science (WiDS), an organizer for MeasureCamp Chicago, and help oversee a mentorship program for Data Angels, a Slack community for women in data.
In my spare time, I like solving my own problems with data, such as creating my own recommender model to figure out what to wear when running through another chilly Chicago winter.
However, I haven’t always worked with data. Despite a love of math and coding when I was younger (I went to the Math Olympics in elementary school and was on Mathletes in high school), I took a detour in college to study Communication and started my career in marketing and public relations. It sounded glamorous and exciting but turned out to be a bad fit for my natural abilities. I kept gravitating towards more technical responsibilities, eventually finding myself in a marketing analytics role in 2016 - and absolutely loving it. But my liberal arts background meant I had many skill gaps when it came to what was required for an analytics career, so I enrolled in a graduate data science program part-time while working full-time, in order to learn everything I possibly could about working with data.
Learning data science and working in analytics has been a perfect fit for my calculator brain, but also provides great opportunities to communicate complex messages - which I still enjoy despite pivoting away from my original career path.
In my free time, I dance (and occasionally perform) with the Chicago Chorus Girls Project and work out with November Project Chicago.
Feel free to connect with or contact me via LinkedIn.