Talk: Public Relations for Data Teams: How to increase impact by building trust
Date:
- Event: PyLadiesCon
- Location: Online
Communication has long been a necessary skill for data professionals, but most folks stop with simply data visualization and data storytelling.
As a former marketing and PR manager, my seemingly “unrelated” experience has been a huge asset to my career in analytics and data science.
We all know how to craft a story with data and create a compelling visualization. But what about …
- How to craft the story of the value of your team and build trust?
- How to create a compelling business case for your projects?
- How to get buy-in and communicate impact?
PR is necessary for data teams, even if it’s just internal.
- Does the rest of the company know who you are?
- Does your team have a good reputation?
- Are you trusted advisors?
- Do you have evangelists who tell your stories for you?
In this talk, I will share lessons from my previous career in public relations and marketing and how they apply to your work as a data professional.
